LOS ANGELES — Where you spend your money matters. Supporting Black-owned beauty brands isn’t just about representation — it’s about celebrating creativity, quality and culture. From glow-boosting body oils to lip-loving masks, these brands are redefining beauty on their own terms.
As February comes to a close, supporting Black-owned beauty brands is a meaningful way to honor creativity, innovation and legacy — not just for one month, but year-round. With prices are under $100, here’s 10 items you add to your shopping cart:
- Billie Gene Body 90210: A Luxury Body Oil Inspired by Beverly Hills
Billie Gene is a bi-coastal celebrity makeup artist who has worked with everyone from Real Housewife Garcelle Beauvais to Kerry Washington and Terry Crews. Now, he’s bringing that red-carpet glow beyond the face.
90210 is a clean luxury body oil designed to deeply hydrate the skin while leaving a radiant, long-lasting shine.
Made with jojoba oil, sweet almond oil, shea butter, and champagne grape seed oil, the formula absorbs quickly — nourishing the skin without feeling heavy or greasy.
Fast-absorbing, the scent blends bright bergamot with warm cedarwood, creating a smooth, masculine sensuality that feels like summer in Beverly Hills.
“This isn’t just beauty. It’s the magic potion that transforms how you move through the world.”
– Billie Gene
Shop 90210 retails for $46 (5.4 fl oz).
2. Black Girl Sunscreen – Protects the Skin with a Nice Glow
Black Girl Sunscreen moisturizes the face and body without leaving that white cast you hate. It blends seamlessly into the skin, giving hydration and protection without the chalky residue traditional sunscreens are known for.
Infused with jojoba and avocado oils, the formula nourishes the skin while leaving a subtle, healthy glow — not greasy, just radiant.
Created specifically with Black skin and darker tones in mind, Black Girl Sunscreen understands what we need: protection without compromise.
I love that it helps defend against sun damage, hyperpigmentation, and fine lines while shielding your skin from harmful UV rays. With up to 80 minutes of water resistance, it’s perfect for the beach, swimming, workouts, or even humid heat. You’re protected and moisturized at the same time.
No white cast. No dryness. No excuses.
Shop Black Girl Sunscreen — starting at $10.99
3. Topicals Faded Brightening + Clearing Serum
Backed by science, this results-driven brightening fade cream and clearing serum is truly chef’s kiss for dark marks. I love it so much.
If you have sensitive skin, it’s a great option , it soothes irritation adits cruelty free — effective without feeling harsh. I’ve been using this product for a few years now to help fade dark marks, improve uneven skin tone, and soften the appearance of acne scars. The results aren’t overnight, but with consistent use, you’ll see a visible difference over time.
Topicals Faded Brightening + Clearing Serum was created to simplify skincare routines while targeting real skin concerns. Gen Z co-founders Olamide Olowe and Claudia Teng developed the brand to deliver effective treatments for all skin tones and chronic skin conditions.
From hyperpigmentation to eczema-prone skin, Topicals creates products designed to make a noticeable, lasting difference.
4. Fenty Skin Cookies N Clean Face Mask
Cookies N Clean Whipped Clay Detox Face Mask is one of those masks that actually does what it says.
The first time I used it, I rubbed it into my skin and could literally feel the little charcoal beads activating. There’s this slight tightening sensation that makes it feel like you’re giving yourself your own at-home facial.
It’s made with salicylic acid and charcoal, so it really gets into the pores and pulls out dirt and buildup. But what I love most? It’s not drying. My skin doesn’t feel stripped or tight in a bad way — it just feels clean and smooth.
It says 10 minutes, but I usually leave it on closer to 15–20 minutes for that deeper detox moment (if your skin can handle it). After I rinse it off, my pores look tighter, my skin feels softer, and everything just looks refreshed.
Luxury feel. Real results. And it actually delivers.
5. Eadem – Le Chouchou Lip Softening Balm
Le Chouchou Lip Softening Balm has been all over my timeline lately — and honestly, the hype makes sense.
This intensive lip treatment is designed to gently buff away dry, flaky lips while instantly helping with dryness. It combines light exfoliation with deep hydration, so your lips aren’t just glossy — they’re actually smoother underneath. The formula works to soften texture, visibly plump, and leave that juicy, glass-like finish everyone loves.
It’s treatment and shine in one. Not just something that sits on top, but something that improves how your lips look and feel. The soothing tip gives a chill feelings.
6. Wyn Beauty Nothing To See Concealer
Founded by tennis icon Serena Williams, WYN Beauty is built around performance, confidence, and beauty that moves with you. Inspired by her life on and off the court, the brand focuses on long-wear, skin-conscious formulas designed.
Nothing To See Concealer gives buildable, medium coverage with a soft matte finish that still looks like skin. You can keep it light under the eyes for a natural brightening moment, or layer it over dark spots and blemishes when you want a little more coverage.
It blends easily and sets into that smooth, almost blurred finish without feeling dry or heavy.
This concealer is available in 20 shades, which makes it accessible across a range of skin tones, and it’s made with skin-conscious ingredients. Vegan, cruelty-free, safe for sensitive skin. It’s long-wearing, lightweight, and gives that effortless soft look.
7. The Lip Bar – Nonstop Liquid Matte
Founded by Melissa R. Butler, a beauty brand started in her kitchen while working on Wall Street.
When you first apply Nonstop Liquid Matte it feels smooth — and glossy. Then it settles into this soft matte finish that looks bold but doesn’t make your lips feel dry or uncomfortable.
The color is gorgeous. One swipe gives you full pigment, and it actually lasts. It’s the kind of lipstick you wear when you want your lips to be the moment. It’s lightweight, not cakey, and infused with jojoba oil and Vitamin E, so your lips still feel soft underneath the drama.
And of course, it’s vegan and cruelty-free — because we love beauty that performs and aligns.
8. BEAUTYSTAT Vitamin C Serum
Universal C Skin Refiner comes from BeautyStat, a brand created by skincare scientist Ron Robinson — someone who’s spent decades formulating products that actually work.
This vitamin C serum is a standout because it’s powerful but stable. Instead of fading or oxidizing like many vitamin C formulas, this one stays effective on the skin. It works to brighten dullness, even out tone, and help smooth texture over time.
If you want that subtle glow and a more refined look without irritation, this serum is a beauty-desk staple for a reason.
9. Buttah Charcoal Detox Mask
The Charcoal Detox Mask is that deep-clean moment your skin sometimes needs.
It gives you that highly active detox feeling — drawing out impurities and helping prevent pore congestion — but it doesn’t leave your skin feeling stripped or tight. That balance is important.
What makes it different is the addition of argan oil and shea butter. While the charcoal works to purify, those nourishing ingredients help replenish the skin, so you’re detoxing and restoring at the same time. Your skin feels smoother, cleaner, and noticeably softer after rinsing.
It’s that clear, healthy-looking glow that comes from skin being properly cleansed — not overworked.
10. Keys Soulcare
Golden Cleanser comes from Keys Soulcare, the brand founded by Alicia Keys with the idea that skincare should be about ritual — not just results.
This calming face cleanser melts away makeup, dirt, and impurities without ever leaving your skin tight or dry. It feels soothing in the moment, like you’re not just washing your face — you’re showing up for it. The formula blends glycerin, manuka honey, turmeric, and chamomile to wash gently and leave skin soft, refreshed, and balanced.
You can use it every day, morning and night. It’s gentle enough for even sensitive skin, but strong enough to lift makeup without tugging or irritation.
And the experience matters here. There’s a subtle sage and oat milk scent that doesn’t just cleanse your skin, it softens your energy — like a quiet breath in your routin
These 10 inclusive brands are made for you, blending high-quality ingredients with intention, and deserve a permanent spot in your beauty routine.
Thanks for reading!
